If you’ve been anywhere near the collectibles scene lately, you already know that Labubu has taken the world by storm. What started as a quirky character designed by Hong Kong artist Kasing Lung has evolved into a full-blown cultural phenomenon — and one of the most accessible ways to join the craze is by picking up a Labubu keychain. Compact, charming, and surprisingly affordable, these little accessories let fans carry a piece of the magic wherever they go.

Whether you’re a first-time buyer or a seasoned collector looking to expand your haul, this guide covers everything you need to know — from the best designs available right now to where you can actually find them without overpaying.

Why Labubu Keychains Have Become So Popular

It’s no secret that Pop Mart’s Labubu blind box figures sparked a global obsession, but keychains hit differently. They’re functional, easy to display, and budget-friendly compared to the full-sized figures. You get that same mischievous, wide-eyed monster-fairy aesthetic in a form you can clip onto your bag, keys, or backpack zipper and show off every single day.

Part of the appeal is also the collectibility factor. Many keychains are released in limited runs or as part of seasonal series, which means certain designs become genuinely rare over time. For collectors, that rarity translates into value. For casual fans, it just means you need to act fast when a design you love drops.

Best Labubu Keychain Designs to Look For

Not all designs are created equal, and if you’re just starting out, it helps to know which ones are fan favorites.

The Classic Forest Series remains one of the most beloved lines. These designs feature Labubu in earthy tones with mushroom and leaf accents — they feel timeless and pair well with almost any bag aesthetic.

The Holiday Editions — particularly Halloween and Christmas variants — tend to sell out quickly and often fetch higher resale prices. If you spot one in stock, grabbing it sooner rather than later is usually the smart move.

Collaboration Keychains, especially those tied to fashion brands or major IPs, are among the most sought-after pieces. Pop Mart occasionally partners with global brands, and those crossover keychains tend to become instant collector’s items.

Glow-in-the-dark and metallic finish variants have also surged in popularity. The visual novelty makes them stand out even in a crowded collection, and they photograph beautifully for social media.

If you want to explore the full range of official designs and stay updated on new drops, the Pop Mart official website is the best place to bookmark.

How Much Should You Expect to Pay?

Pricing for a Labubu keychain varies depending on where you buy and whether the piece is from a current or retired series.

At retail, most standard keychains fall in the $10 to $20 USD range. Limited-edition or collaboration pieces can push up to $30 to $50 even at launch. On the secondary market — platforms like StockX, eBay, or local reseller groups — rare designs can climb to two or three times their original retail price, sometimes more for highly sought-after editions.

The general rule is simple: buying from official channels saves you money, but availability isn’t always guaranteed. If you miss a drop and need a specific design, be prepared to pay a premium.

Where to Shop for Labubu Keychains

Pop Mart Stores and Official Website — This is always the safest starting point. You get authentic products, access to new releases, and sometimes exclusive in-store designs that never hit the online shop.

Authorized Retailers — Department stores and specialty toy shops in major cities often carry Pop Mart products. Check local listings in your area.

Online Marketplaces — Amazon, eBay, and Shopee carry a wide selection, but always verify seller ratings and look for photos of the actual product before purchasing. Counterfeits do exist in this space.

Resale Platforms — StockX and similar authenticated resale platforms are great if you’re hunting for retired or rare designs. Prices are higher, but authenticity is more reliable.

Social Media Groups — Facebook collector groups and Reddit communities like r/Labubu often have members selling or trading pieces. Deals can be excellent, but do your due diligence before sending money to a stranger.

Quick Tips Before You Buy

Always check the packaging seal on physical purchases. Authentic Pop Mart products have consistent, high-quality packaging with clear branding. If the print looks blurry or the materials feel cheap, trust that instinct. It’s also worth joining collector communities online — members often share alerts on restocks, upcoming drops, and trusted sellers, which can save you both time and money.

Frequently Asked Questions

Q: Are Labubu keychains officially made by Pop Mart? Yes. The authentic Labubu keychain line is produced and distributed by Pop Mart in collaboration with artist Kasing Lung. Always buy from verified sources to ensure authenticity.

Q: Can I find limited-edition keychains outside of Pop Mart stores? Yes, but with caution. Authorized retailers and reputable resale platforms do carry limited editions, though prices on the secondary market are typically higher than retail.

Q: How do I spot a fake Labubu keychain? Look for inconsistencies in the paint finish, blurry logo printing, lightweight or flimsy materials, and missing Pop Mart branding on the packaging. When in doubt, compare with photos from official product listings.

Q: Do Labubu keychains increase in value over time? Some do, especially limited-edition and collaboration pieces. However, not every design appreciates in value, so buy what you genuinely love rather than purely as an investment.

Q: What is the most collectible Labubu keychain right now? Collaboration editions and holiday-exclusive variants tend to hold the highest collector demand. Staying active in online communities is the best way to track which designs are trending.

Whether you’re in it for the aesthetic, the culture, or the thrill of the hunt, there’s never been a better time to start your collection. Happy shopping!

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